Donna is a business anthropologist and customer experience expert with a PhD in applied anthropology. For over 25 years, she’s helped global organizations across a wide range of industries see the customer through fresh eyes. Her work has contributed to innovations in customer experience, marketing, service design, and product development. Since 1999, Donna has been conducting ethnographic research and taking global cross-functional corporate teams “into the field” with the goal of obtaining a deeper understanding of the culture of the customer by walking in their shoes. While working as staff anthropologist inside Fortune 500 firms such as Pepsico, JCP, and Whirlpool, Donna honed her ability to educate and inspire corporate teams to better understand the customer and translate anthropological insights into concrete business action. As Founder and Principal of Romeo Anthropological Consulting, Donna works with global firms, large and small, including FedEx, Pandora Jewelry, Bosch, Midea, and Pfizer.