AVP of Digital, Laura is responsible for all of Cricket Wireless’ digital properties including web, apps, e-commerce and online sales channel.
Prior to Cricket, Laura spent five years at Turner in roles at CNN and Turner Sports. As senior director of product strategy for CNN Digital, she led the development of CNNgo, designed to reinvent the television experience. As the director of digital product management for Turner Sports digital, she led the development of a new product suite for the NCAA partnership and March Madness (R). She has also served in lead roles at Yahoo!, Cox Communications and a tech startup.
She has held leadership roles with various industry organizations, including Women in Cable Television (WICT), American Diabetes Association and the PATH Foundation. She was also a founding board member of Women in Wireless’ Atlanta chapter. In 2012, WICT honored Laura and her team with the National Award for Top Programming Nationwide. She also received the WICT Red Letter Award in 2010.
Laura earned undergraduate degrees in classics and art history from the University of Florida.