Paul Lafata

CEO, Lab1886 - Daimler/Mercedes Benz

Paul Lafata is a product maker, startup builder and team leader. He has over 20 years of experience in user insights, strategy and product innovation. He currently leads Daimler’s new Lab1886 Atlanta team as CEO, leading the creation of startups for the future of mobility. His background in design and new venture management allows him to specialize in creating business impact through design and driving how product interactions are designed, perceived, learned and used. Paul was previously at BCG Digital Ventures in Los Angeles, where he built and led teams in the creation of digital products for corporate startups.

All Sessions by Paul Lafata

  • Conference Schedule


  • 5:30 PM  - 6:00 PM
    Design is at the core of building great products. Paul will discuss how startups use design and designers to help shape those products and customer experiences. Key takeaways: 1) The versatile role of design in startups 2) Product storytelling to enhance the experience 3) Building the right team, process, and product
    Keynote




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Paul Lafata