Ryan Hamilton is an Associate Professor of Marketing at Emory University’s Goizueta Business School. He received his PhD in Marketing from Northwestern University’s Kellogg School of Management. His research on consumer decision making has been profiled in Harvard Business Review, The New York Times, and The Wall Street Journal. He co-authored a book and co-hosts a blog, both called The Intuitive Customer, which apply the insights from consumer psychology to effectively managing customer experiences. He has produced video courses on both marketing and human decision making for The Great Courses. In 2011, he was named one of “The World’s Best 40 B-School Profs Under the Age of 40” before, sadly, aging out of eligibility. Professor Hamilton has an eclectic background that includes both an undergraduate degree in physics and time spent performing stand-up and sketch comedy. He has never run a marathon and has no intention of ever doing so.