Imran Anwar

Innovation, Disruption & Digital Transformation Thought Leader

Imran is an acknowledged visionary and global strategy, business & technology thought-leader. He is a respected C-suite trusted advisor, management consultant, evangelist & innovation champion. Currently at Microsoft, Imran’s focus is on driving Customer Success at the world’s leading financial services firms. Earlier he was Enterprise Architect for US Department of Defense, General Electric, and several global financial services leaders.  Imran is best known as the founder of Internet & Email as well as the branded credit card industry in Pakistan, and among early pioneers of the Internet. He co-founded PKNIC & the .PK ccTLD; and also launched the global credit card industry there with MasterCard. He achieved these disruptions overcoming threats and resistance from religious-fundamentalist dictatorship of a military ruler who had previously imprisoned him for leading the student movement for restoration of democracy.

All Sessions by Imran Anwar

  • Conference Schedule


  • 5:20 PM  - 5:30 PM
    Without CX greatness Innovation, Disruption & Digital Transformation are rendered meaningless. All organizations talk about CX, claim customer obsession, user experience, ease of use, and all other expected and desired traits they THINK will give them the image of CX leadership. In reality most do not have the corporate culture, leadership focus, design thinking, customer journey understanding, consumer and user psyche insights, or actual devotion to CX. But it's not rocket science! Key takeaways: CX/UX greatness are not rocket science. Any organization can do them well with: 1. Leadership focus and relentless demand for CX greatness. 2. aA corporate culture of providing great CX to internal employees so they better understand the joy of great CX and impact on customer behavior. 3. Bringing real world users closer to product managers, CX designers, and engineers
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Imran Anwar