Lean Design Thinking Workshop
April 20, 2018
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Monday, May 21 (8:30a-12:30p)
Leader: Mike Kendall, The Customer Lab
Winning and retaining customers depends on designing end-to-end solutions that solve important customer problems. Lean Design Thinking equips your organization to rapidly gain deep customer empathy, thoroughly understand problems, and quickly co-create delightful products and experiences. In this hands-on workshop, you will learn a framework of powerful tools and mindsets to enable scaling customer-driven innovation throughout your company.
Benefits:
- Improved ability to attract and retain customers
- Customer-centered end-to-end product and experience design capabilities at scale
- Significantly reduced idea-to-market cycle time
- Improved competitiveness through rapid innovation with customers
- Enhanced employee engagement and customer centricity
Approach:
- Interactive hands-on workshop led by expert practitioners
- Deep dive into The Customer Lab’s 4-pillar Lean Design Thinking Framework including skill practice
- Instruction in effective use of several key tools including Journey Mapping; Empathy Maps, Rapid Prototyping and Experimentation, and Storyboarding
- Critical mindset shifts and action planning to accelerate the transformation
- Designed for both individual leaders and in-tact teams with an existing problem / hypothesis
Participant Feedback
- “Great content and tools. Value that I can use right away.”
- “Group work was great and appreciated that so much of the day was active time, learning by doing.”
- “Liked the connection between CX, Design, & Innovation.”