Ian Rattray

VP, Creative Services, RetailOne

Ian has 30 years of professional experience and is an award winning, published and exhibited professional. Ian’s focus is on the moment of truth that occurs in the retail experience and how the environment informs and influences the behavior of customers and associates, leading to improved retail performance and ROI. However, what sets Ian apart from his peers is his focus on solving practical business realties for clients, rather than just designing for awards. Ian has continually demonstrated his ability to develop, design and execute projects while orchestrating diverse stakeholder issues to achieve innovative, creative consensus while staying within established budgets under intensely compressed schedules. Ian’s experience has included work in Belgium, Canada, Colombia, Dubai, France, Germany, Italy, Kuwait, Mexico, Norway, Turkey, UK, Japan and the USA and his work has been implemented worldwide. Ian’s clients have included a diverse range of client, including but not limited to Sears, Ford, General Motors, BMW, Audi, ExxonMobil, TeknoSA, Flo, Royal Bank Of Canada, Disney, Coke, Toy’s R Us, Sodexo Food Service, Vision Source, Transitions and RJR tobacco.

All Sessions by Ian Rattray

  • Conference Schedule


  • 9:25 AM  - 9:35 AM
    Ian's talk will introduce the concept of consequential design in the retail environment... how, as part of the overall customer experience, retail design leverages every customer touchpoint to achieve better sales, greater loyalty, more effective advocacy and greater demand. Design also focuses on the associate/customer interface to facilitate the overall customer experience. As Mies Van Der Rohe said, "form follows function", but also, importantly, function follows form, so we will see how form can influence the associate / customer relationship. We will see how challenging everything about the retail environment, and developing the retail environment around the desired customer experience can lead to success.
    Design




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Ian Rattray