Jim Bass is a passionate customer experience leader with over 10 years experience in managing people and enterprise customers, driving satisfaction from products and services and generating loyalty and renewal rates. Jim thrives in an environment where he is the catalyst for change which increases business performance, customer loyalty and workforce success through CX, customer advocacy and NPS improvements. His drive for excellence led him to the powerful Net Promoter Score tool, on which he is experienced and certified, to transform organization mindsets into customer-centric behaviors and link financial performance to loyalty.