Laura Davis-Taylor is a veteran of brand and retail growth through digital experience design and digital application. She is co-founder of High Street, a Retail Experience Collective. Laura has been focused on creating meaningful brand experiences that bridge home, life, and store for over 25 years. Her experience is multifaceted, ranging across brand planning, digital engagement, store design and “future store” innovation. Laura is an active industry speaker and contributor on the subject of digital experience design for outlets such as the Wall Street Journal, Financial Times, Time Magazine, the MMA and MediaPost. She’s an ongoing contributor for Digital Signage Magazine and Retail TouchPoints and her book, Lighting up the Aisle: Practices and Principles for In-store Digital Media, is the only existing resource for how retail brands can harness technology to reinvent the in-store experience.