Mark Michelson is President/CEO of Association Advisors, a professional association management company that develops and manages specialty trade associations and conferences in the research industry. Mark currently serves as the Executive Director of CX Talks, the Customer Experience Insights Association (CXIA), the Mobile Marketing Research Association (MMRA) and the Social Media Research Association (SMRA). In addition to managing CXIA, MMRA and SMRA, Mark is the co-founder of the Mystery Shopping Providers Association (MSPA) and has served on the board of the Qualitative Research Consultants Association (QRCA). Mark’s experience as a market researcher includes 30+ years of developing and implementing strategic marketing research programs for many of the world’s leading brands in a variety of industries including technology, food service, healthcare, retail and CPG. Mark is a passionate advocate for CX and has been actively creating customer experiences since age 18.