Qualitative Research Consultants Association (QRCA) is a global association of the world’s most innovative, collaborative and passionate market research professionals dedicated to maximizing the power of qualitative. QRCA is a not-for-profit association of consultants involved in the design and implementation of qualitative research – focus groups, in-depth interviews, in-context and observational research, and more.
Our goal is to promote excellence in the field of qualitative research by pooling experience and expertise to create a base of shared knowledge.
