3:30 PM & 4:20 PM
During this breakout session, we will discuss Artificial Intelligence for Marketing and Customer Experience. This workshop will be based on Jim Sterne, DAA co-founder, and current chairman, new book Artificial Intelligence for Marketing: Practical Applications (Wiley and SAS Business Series). The epoch of Market Research gave way to the era of Marketing Mix Modeling. That, in turn, was overtaken by the age of clickthroughs and pageviews as a way to analyze the customer experience. Today, customer data is generated on an unfathomable scale. We will discuss Big Data, introduce AI and machine learning, and outline what it takes to become a great marketing or customer experience analyst. By understanding the data, the tools, the problem to be solved, the art of analysis and the art of communication, you will learn how to be (or find) a great marketing and customer experience analyst and become indispensable to your organization.
CX Strategy, Experience Design & Innovation